. Examples are drawn not just from western europe and North America but also Australia, the Far East, Iran, South Africa, Israel, South America and Eastern Europe. Contributing design firms include giants such as pentagram, Chermayeff & Geismar, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, Vignelli Associates, Wolff Olins, emerging studios.
Logotype #ad - Retaining the striking black-and-white aesthetic and structure of Logo also by Michael Evamy and Symbol, Logotype is an important and essential companion volume. Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks.
Logo Design Love: A guide to creating iconic brand identities Voices That MatterPeachpit Press #ad - Completely updated and expanded, more sketches, the second edition of david Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more insider stories, more tips for working with clients, more logos, and more practical information for getting the job and getting it done right.
In logo design love, david shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the work of many well-known designers such as Paula Scher, MetaDesign, Pentagram, including Moving Brands, and Lindon Leader, as well as work from leading design studios, Sagmeister & Walsh, creator of the current FedEx identity, who designed the logos for Citi and Microsoft Windows, and many more.
Logo Design Love: A guide to creating iconic brand identities Voices That Matter #ad - In logo design love, you'll learn:best practices for extending a logo into a complete brand identity systemWhy one logo is more effective than anotherHow to create your own iconic designsWhat sets some designers above the rest31 practical design tips for creating logos that last.
Identity Designed:The Definitive Guide to Visual BrandingRockport Publishers #ad - The book includes projects by lantern, pharus, believe in, jack renwick studio, ico Design, Underline Studio, Bedow, Rice Creative, Freytag Anderson, Base, Robot Food, Foreign Policy, Together Design, Fedoriv, OCD, and Lundgren+Lindqvist. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.
Ideal for students of design, and entrepreneurs who want to expand their understanding of effective design in business, independent designers, Identity Designed is the definitive guide to visual branding. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, implementing style guides, developing touchpoints, and futureproofing your designs.
Identity Designed:The Definitive Guide to Visual Branding #ad - . Identity designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business. Each identity case study is followed by a recap of key points. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations.
Draplin Design Co.: Pretty Much EverythingAbrams #ad - Burton Snowboards. Esquire. With draplin’s humor and pointed observations on the contemporary design scene, Draplin Design Co. Is the complete package for the new generation of designers. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life.
Pretty much everything is a mid-career survey of work, road stories, inspiration, lists, maps, case studies, how-tos, and advice. The obama Administration. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters.
Draplin Design Co.: Pretty Much Everything #ad - While all of these brands are vastly different, they share at least one thing in common: a teeny, little bit of Aaron James Draplin. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. Ford Motors.
The Graphic Design Idea Book: Inspiration from 50 MastersLaurence King Publishing #ad - This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, ornament, colour, illusion, simplicity, and wit and humour.
The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
The Typography Idea Book: Inspiration from 50 MastersLaurence King Publishing #ad - The quality and number of the line drawings, together with the authoritative text by a renowned architectural historian, allow all the buildings to be understood in detail and make this an invaluable resource for students. For each building there are numerous, accurate scale drawings showing a combination of floor plans, elevations and sections as appropriate, all specially redrawn for this book.
The latest in this successful series, this book features around 150 of the most important buildings in the history of world architecture – from the pyramids and Parthenon to some of the most significant works by recent architects. The buildings are organized by type – from places of worship and public buildings to houses – and are divided into nine chapters, each with an informative introduction that surveys the history of that type.
Creating a Brand Identity: A Guide for DesignersLaurence King Publishing #ad - Case studies throughout the book are illustrated with brand identities from around the world, product design, advertising, including a diverse range of industries – digital media, packaging, fashion, retail and more. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour.
Creating a brand identity is a fascinating and complex challenge for the graphic designer. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, naming brands, creating mood boards, presenting to clients, including defining the audience, analyzing competitors, designing logos, rebranding and launching the new identity.
How toHarper Design #ad - Featuring more than thirty-five of his projects, make people laugh, explain things, it reveals his philosophy of graphic design—how to use it to sell things, make things look better, make people cry, and every once in a while change the world. Throughout, his relationship with clients, his working life, he provides insights into the creative process, and the struggles that any design professional faces in bringing innovative ideas to the world.
Offering insight and inspiration for artists, and ideas can be put together, images, designers, and anyone interested in how words, students, How to provides insight to the design process of one of this century’s most renowned creative minds. In his entertaining voice, preliminary drawings including full-size reproductions of the notebooks he has maintained for more than thirty-five years, working models and rejected alternatives, the artist walks us through each from start to finish, mixing historic images, as well as the finished work.
Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. The first monograph, the yale school of architecture, the new york times, and the new york jets, design manual, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, and manifesto by Michael Bierut, Saks Fifth Avenue, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.
How to #ad - Protégé of design legend massimo vignelli and partner in the new york office of the international design firm pentagram, the William Jefferson Clinton Foundation, the Atlantic Monthly, Princeton University, Billboard, the New York Jets, Harley-Davidson, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, the Brooklyn Academy of Music, and the Morgan Library.
How to, bierut’s first career retrospective, is a landmark work in the field.
Designing Brand Identity: An Essential Guide for the Whole Branding TeamWiley #ad - Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus.
3 sections: brand fundamentals, process basics, and case studies. Designing brand identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. From research to brand strategy to design execution, and governance, launch, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.
This book is the professional gift you have always wanted. Jennifer francis, communications, Director of Marketing, and Visitor Experience, Louvre Abu Dhabi . For the past decade, it's been my blueprint for using design to impact people, culture, and business. Alex center, design director, the coca-Cola Company "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand.
Designing Brand Identity: An Essential Guide for the Whole Branding Team #ad - Andrew ceccon, executive director, marketing, Alina Wheeler would be its goddess, FS Investments "If branding was a religion, and Designing Brand Identity its bible. Olka kazmierczak, founder, pop up Grupa "The 5th edition of Designing Brand Identity is the Holy Grail. There's a reason this is the 5th edition of this classic.
Thinking with Type: A Critical Guide for Designers, Writers, Editors, & StudentsPrinceton Architectural Press #ad - The popular companion website to Thinking with Type www. Thinkingwithtype. Com. Has been revised to reflect the new material in this second edition. This revised edition includes forty-eight pages of new content, lining and non-lining numerals, including the latest information on style sheets for print and the web, the use of ornaments and captions, mixing typefaces, as well as information on captions, the use of small caps and enlarged capitals, font licensing, and hand lettering.
Thinking with type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. Our all-time best selling book is now available in a revised and expanded second edition. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them.
Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students #ad - Thinking with type is the definitive guide to using typography in visual communication, from the printed page to the computer screen.
The Designer's Dictionary of ColorAbrams #ad - The designer’s dictionary of Color provides an in-depth look at 30 colors key to art and graphic design. Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. A practical and inspirational resource for designers and students alike, The Designer’s Dictionary of Color opens up the world of color for all those who seek to harness its incredible power.
. Chapters detail each color’s creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian—whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon.