In other words, fun for the whole family! Hoffman is out to disrupt the disruptors -- those somber, imperious souls who have made marketing and advertising such an earnest and humorless endeavor.
BadMen: How Advertising Went From A Minor Annoyance To A Major MenaceType A Group #ad - A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about us is being collected and sold 24-hours a day; and important principles of a free society are being undermined.
Marketers Are From Mars, Consumers Are From New JerseyCreateSpace Independent Publishing Platform #ad - In "marketers are from mars, bob hoffman, author of "101 contrarian ideas about advertising" and "the Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, Consumers Are From New Jersey", articles and conferences in which people like them talk to people like them.
. In marketing today, delusional thinking isn't just acceptable -- it's mandatory.
101 Contrarian Ideas About AdvertisingHoffman/Lewis #ad - The curious world of advertising is revealed in 101 delicious bite-size pieces that will have you nodding your head and laughing out loud. From the author of the popular blog, "The Ad Contrarian. ".
Creative Blindness And How To Cure It: Real-life stories of remarkable creative visionHarriman House #ad - It is problem solving, seeing what others do not see, clarity of thought, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. But on the train, and in schools, at work, in the street outside, hospitals and restaurants.
Creative vision exists wherever people are. In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. Creativity is all around us. Not in art galleries. By seeing things differently, you can think differently, and change the world around you.
Creative Blindness And How To Cure It: Real-life stories of remarkable creative vision #ad - Dave trott shows you how.
The Choice Factory: 25 behavioural biases that influence what we buyHarriman House #ad - The focus throughout is the marketing potential of knowing what makes us tick. Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped by psychological shortcuts. Shotton draws not only on academia, but also on analysis of ad campaigns and his own original research, supporting his discussion with insights from some of the smartest thinkers in advertising.
The choice factory is an entertaining and highly-accessible read, with 25 short chapters, each addressing a cognitive bias and outlining easy ways to apply it to your own business challenges. Dip in or read cover to cover and you’ll be full of new ideas, ready to crack any brief. Winner of the sales and Marketing Category at the 2019 Business Book Awards.
The Choice Factory: 25 behavioural biases that influence what we buy #ad - Voted #1 in the bbh world Cup of Advertising Books, 2018. If you are in the business of influencing decisions, you need to understand what drives them. The choice factory is an essential read for anyone who wants to learn.
One Plus One Equals Three: A Masterclass in Creative ThinkingPan Macmillan #ad - Pan MacMillan. From tales of 18th century japanese samurai to classic battles between "creatives" and "suits" in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention. How do you make something out of nothing? This book goes straight to the heart of the creative impulse.
Combining dave trott's distinctive, almost Zen-like storytelling, humor and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions.
Where Did It All Go Wrong?: Adventures At The Dunning Kruger Peak of AdvertisingCreateSpace Independent Publishing Platform #ad - Every planner aka strategist should read this' - Dave Trott. If you’re looking at this book you might even be a part of that meme. Somewhere the advertising business kinda lost the plot, we’re not sure exactly sure where. A proto-meme is beginning to ‘go critical’. So many incompetents, who can’t know we are incompetent because the skills we need to produce the right answers are exactly the skills we lack in order to know what a right answer is.
What happens now? who knows? but let’s tackle it head-on with punk rock, cheap philosophy and evolutionary psychology and take a hair-raising ride to the Dunning-Kruger peak of advertising… Pan MacMillan.
This Is Marketing: You Can't Be Seen Until You Learn to SeePortfolio #ad - Now, godin offers the core of his marketing wisdom in one compact, accessible, for the first time, timeless package. This is marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. The surprising role of tension in any decision to buy or not.
How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market. The art of positioning--deciding not only who it's for, but who it's not for.
This Is Marketing: You Can't Be Seen Until You Learn to See #ad - Why the best way to achieve your goals is to help others become who they want to be. Why the old approaches to advertising and branding no longer work. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it.
He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Pan MacMillan.
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th EditionWiley #ad - Turn great ideas into successful campaigns work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it.
Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. From starting out and getting work, you gain a real-world perspective on what it means to be great in a fast-moving, to building successful campaigns, sometimes harsh industry. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition #ad - You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, storytelling, simplicity, and conflict. The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field.
Your job is to craft a piece that rises out of the noise to make an impact. Pan MacMillan. Wiley. Hey whipple, squeeze This provides the knowledge to create impressive, compelling work.
Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in MeetingsMarketoonist, LLC #ad - Wiley. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, giving creative feedback to an agency, but their witty summary of the shared experiences of marketing -- handling a PR crisis, or avoiding idea killers in innovation.
Your ad ignored here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh. And think about our rapidly evolving world of work.
Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings #ad - Pan MacMillan. Tom is the David Ogilvy of cartooning. Seth godin, author of purple cowfrom the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne.
Your ad ignored here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing.